This week's reflection is starting off a bit differently than usual... Maybe it's because I'm excited for Spring Break or maybe it's because I'm overtired (or a combination of both). "The One and Only Fanny Pack, For Your Rack" will lead us into our discussion this week. This company slogan belongs to a company called "Boobypack" that we discussed in class today, so there is a method to my madness. This recent Shark Tank deal success story was a hot topic in class today on Thursday. Back tracking to Tuesday, we discussed Chapter 15 which involved advertising. Before this class, advertising was the first thing that came to my mind when I thought of marketing. From the chapter, I thought the most interesting part was the topic of earned media, which in principle, is free. In the social media driven society we live in, a company that can effectively utilize social media to gain and retain new and old customers is crucial for long-term success.
This chapter tied in with our video clip from Thursday for the company "Boobypack." This company developed a Coachella-tailored bra that allows a female to put their phone, keys, or other small items in two zipper pouches located at the side of the bra. This concept seems to be popular given the success of another Shark Tank success story, "Phonepurse." The reason I included Boobypack's slogan in the previous paragraph was because we were asked to develop a slogan for the company in class today. When I went to present our "commercial" for the company, I inadvertently said "Free hands, more fun." The moment I said that, I knew that it had a nice ring to it. Even better was that the phrase was streamlined and to the point, which I thought was complementary to the otherwise quirky and eye-catching company name. Their company slogan is currently right on their webpage, which is how I came across it. In class, we were also asked to come up with a marketing mix for the company. Since the company is in its introduction stage, we suggested a pioneering advertising mix in which heavy online advertising is present. Interestingly enough, according to their website, they have their own company Twitter, Instagram, and Facebook page. This was highlighted by a company wall of fame on their website. In order to get your picture on this part of the website, an Instagram user must use the hashtag "#bbobypack" to appear on the page. This is actually a really interesting concept because it not only generates buzz on social media because more people will post pictures of themselves wearing Boobypacks, but also motivates the consumer to post pictures since they will be featured on the company's website. Also relating this company back to chapters 16 and 17, we classified this product as a "fun" and "lifestyle" product that uniquely provides the consumer with a water-resistant storage space for females to keep their phones in at concerts. When I first saw the product, I immediately thought of Coachella, which is an indie-music festival held in California every year that attracts a ton of media attention. This product would allow the festival-goers with a product that would enable them to be "hands-free" while dancing and walking around. As I browsed the company's website, I chuckled when I came across the "Glowchella" version of the Boobypack which plays off the festival's name and offers a glow-in-the-dark version of the bra. This product and company as a whole are definitely nailing their heavy advertising and increasing their social media visibility, and if they keep it up, large profit margins are on the horizon for a long time to come. Until next time (post Spring Break)..,.
Best,
Chris
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