Hello friends,
After attending the first week of my Honors Marketing class, I thought I would update you on what the class is about. Firstly, our class has come to the conclusion that everything is, in fact, marketing. Promotion of ourselves and others, decision-making, and profit margins all have some connection to marketing. Marketing evaluates and exploits the underlying thought processes of people when they decide to make an exchange of any sort. Both parties in the exchange must interpret voluntary value and must use sound communication skills to promote their needs. For a corporation, marketing involves "soft" versus "hard" approaches. The quantitative side promotes getting sales completed, whereas the qualitative side uses a prolonged relationship with the customer approach. Marketing is a way more profound topic than I originally thought!
Class itself has been quite thought provoking and has made me link new ideas together. I have realized that companies like Nike and Adidas both saw promotional opportunities during this past summer's World Cup in Brazil. Hence, aggressive advertisement campaigns were launched to garner hype for their soccer products. Also, we have watched Shark Tank, which is one of my favorite shows. I have really enjoyed breaking down some of the episodes as a class. All in all, the class is interesting and off to a great start. Thanks for reading.
-Chris
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